About Us

Our Story

The Aniveer Group’s journey began in 2006 with the establishment of Pavitra Management Private Limited, a pioneering venture in commodity trading that laid the foundation for our future growth. Rooted in the principles of integrity, quality, and customer-centricity, Pavitra quickly established itself as a reliable partner in the trade of essential commodities like slag, cement, and clinker, fueling India’s industrial development. Over the years, our commitment to excellence and innovation led to the expansion of our portfolio and the birth of new ventures. We established Sita Cement Ltd, carrying forward a legacy of quality cement production, and ventured into polymer trading with Aniveer Agency LLP. Our global reach expanded with the establishment of JLC Global FZE in Dubai, connecting customers to a diverse range of commodities across continents.

Today, the Aniveer Group stands as a diversified global player, connecting markets and fueling industries. Our legacy brands, coupled with innovative new ventures, empower us to deliver comprehensive solutions across the entire commodity value chain. We remain committed to our founding principles, constantly striving to exceed customer expectations, foster sustainable practices, and create lasting value for all stakeholders.

Our Vision

To be the world’s preferred commodity trading house, renowned for our global reach, innovative solutions, and unwavering commitment to customer satisfaction.

Our Mission

To connect customers to essential commodities through innovative and responsible practices, fostering sustainable growth and creating lasting value for all stakeholders.

Meet OUr Leadership

Mr Anirudh Joshi

MANAGING DIRECTOR & CEO

With over 15 years of experience in the global trade industry, his entrepreneurial spirit and unwavering commitment to quality and sustainability have propelled Aniveer Group to become a leading player in the market. Mr. Joshi’s leadership is characterised by a customer-centric approach, a passion for innovation, and a dedication to building lasting relationships with stakeholders.

Mr. Dinesh Joshi

EXECUTIVE DIRECTOR

Mr. Dinesh Joshi is a seasoned senior management executive with over 25 years of experience in sales, logistics, commercial operations, and business development within the commodity industry. His expertise spans across metals, paper, and shipping, working with top organizations and navigating diverse markets in India, Africa, China, Southeast Asia, the Middle East, and Europe.

Mr. Ankit Agarwal

DEPUTY CEO

Mr. Ankit Agarwal is a dynamic and results-driven Deputy CEO at Aniveer Group. Mr. Ankit has profound knowledge in the commodity trading business, particularly the Energy & Metals sector as well as Strategy and Business Development. His work inpires him a lot as he gets to engage with people, build & sustain relations, win trust and work with many young colleagues.

The Aniveer Advantage- Why Us?

Global Network, Local Expertise

We leverage our extensive international presence to source the best products while understanding your local market needs.

End-to-End Solutions

From sourcing and logistics to risk management and market insights, we handle the entire supply chain, simplifying your operations.

Quality Assurance

Our stringent quality checks and adherence to international standards guarantee you receive only the finest products.

Sustainability Focus

We prioritise ethical sourcing and environmentally responsible practices, ensuring a positive impact on both business and the planet.

Customer-Centric Approach

Your success is our priority. We offer personalised service and tailored solutions to meet your unique requirements.

Proven Track Record

With over a decade of experience, we've built a reputation for reliability, integrity, and delivering on our promises.

Our Team & Culture

Aniveer Group is powered by a passionate and dedicated team of professionals who are experts in their respective fields. We foster a collaborative, inclusive, and high-performance culture that encourages innovation, continuous learning, and a shared commitment to excellence. Our diverse backgrounds and perspectives enrich our approach, enabling us to deliver tailored solutions that meet the unique needs of our customers.

Our Core Values

INTEGRITY

Quality

Customer Focus

Innovation

Sustainability